Site critique of the day:
I decided to practice what I preach and to share my knowledge of what I have learn about best practices in web development and web marketing over the past seven years. So, here is my attempt to write a few paragraphs a day by studying a random website and analyzing its shortcomings.
The choice of the site is, of course, not completely random ï¿½ the gentleman who used to successfully run WAMMO (Washington Area Macromedia Organization), has just moved to a new company, PerformTech, so I am trying to put myself in his position and to predict what he would have to do to improve their website. By the way, since my message on the WAMMO forum suggesting to discuss search engine optimization at a WAMMO meeting, somebody has removed the meta name=”GENERATOR” content=”Microsoft FrontPage 4.0″ line which was adorning the front pageï¿½s code earlier today.
My focus today is search engine optimization. I have no idea if this company relies on search engine marketing, but looking at the way they treat their website, it seems they do not care if anyone can find them through a search engine. However, the following analysis should be helpful to them:
First, the front page title:Untitled Document
No page title or ï¿½Untitled documentï¿½ (
) is not the best way of introducing a company on the web. If a search engine were to index the page, the search result would show ï¿½Untitled documentï¿½ as the page title ï¿½ not very appealing! To illustrate, try making a search for performtech
on google.com and the result is:
Description: Computer company based in Alexandria, VA. designing and producing high impact technology solutions…
Category: Regional > North America > … > Business and Economy > Computers
www.performtech.com/ – 2k – Cached – Similar pages
The site description that the Open Directory has listed for PerformTech would be a good starting material for writing a descent page title. Putting something as simple as ï¿½PerformTech – high impact technology solutions for commercial and government clientsï¿½ would be a good beginning (although cutting the marketing lingo would be beneficial but this goes into the copywriting realm and today we care only about the poor search engine spider!)
Second, the text links:
No wonder, then, the site is not indexed ï¿½ the search engine robot cannot go beyond the front page (unless introduced to the site front some other site pointing to an internal page). If you go to Google and make a search for link:www.performtech.com you will see only 3 pages linking to PerformTechï¿½s front page, and none of them from within the site:
Mayo-Wells Media Workshop
1220 L St NW PMB 290 Washington DC 20005 1 + 2 0 2 – 6 6 7 – 4 9 4 8.
Provider of quality Web Development, Multimedia Consulting, and …
www.mwmw.com/ – 6k – Cached – Similar pages
In an effort to provide our students and graduates practical experience and hopefully
employment, we are creating a list of companies who may be interested in …
it.gse.gmu.edu/internships.shtml – 34k – Cached – Similar pages
Scrap Files Can Tear You Up
Scrap Files Can Tear You Up Wednesday, 10 May 2000 Last updated Sunday,
9 July 2000 What if there were a type of file that could …
www.pc-help.org/security/scrap.htm – 29k – Cached – Similar pages
What this means, from a point of view of the search engine spider, is that the PerformTech site is actually a single page with no unique content that can be of value to somebody searching the web and to which only three other pages have linked.
The only reason a search for PerformTech generates any result is because the site was listed on the Open Directory and because others used the word “performtech” in their webpage copy. Of course, one could continue with the analysis of the rest of the site but this should be enough for a free report 🙂
Books I am reading today:
- Search Engine Visibility — good general overview of the best practices of search engine optimization, although some of the technical information is a big too low-level for my liking. Good read if you do not want to spend weeks reading all detailed articles on www.searchengineswatch.com; it has a companion website. Reading the book will inspire you to follow some of the good advise; however, if you still feel that you are not getting it, or your website is still not showing up high on the search engine rankings, contact me!
- Google Hacks — a great book on a great subject; even just the webmaster pages are worth the price! Highly recommended! Reading it will instill even more respect for the engineering team at Google!
Books I finished reading over the weekend: