The Media Audit, a Houston, TX, based company, surveyed adults in 85 US metro markets and concluded that the percentage of adults who spend at least an hour a day on the Internet is significantly greater than the percentage of adults who spend an hour a day with the print edition of a daily newspaper.
In 2003, through the first 54 markets surveyed, 26.2 percent of the adults spent seven or more hours per week on the Internet. This growth is particularly significant when compared to other media heavy user groups.
The full text of the survey is available online: “Internet Exceeds All Other Media”
Of specific interest to local web marketing and localized search engine optimization is the fact that Washington, DC, is the third top metropolitan market by percentage of heavy internet users — 33% of the adult population spends more than an hour per day online.