Regardless of previous claims that submitting a site to Inktomi means submitting it to the new Yahoo Search, this turned out not to be completely true. Yahoo is not Inktomi, at least not Inktomi alone; rather it is a new technology mix of the search engine spiders and indexes of Inktomi, AllTheWeb, AltaVista, and Overture. Do you find this all confusing? Don’t panic, you are not alone 🙂
I contacted PositionTech, which is the Inktomi partner I have been working with to have sites listed with the Inktomi Search Submit program. I asked them if the Inktomi results are going to feed into the new Yahoo Search.
This is what they said:
“Yahoo! has transitioned to its own search technology and will soon launch a new inclusion program. As a bonus for current Search Submit customers, Yahoo! Search is providing a free trial of Yahoo! traffic that will end on April 15th, 2004. When the new inclusion program launches, new Search Submit subscriptions will no longer be accepted. Existing Search Submit customers will have the option of maintaining their subscriptions (receiving continued traffic from partners previously in the Inktomi network) or joining the new program for ongoing distribution on Yahoo! Search and a full network of portals.”
Then PositionTech clarified:
“If you already have Inktomi urls subscribed they will automatically be
included in Yahoo! Search. If you add urls now to Inktomi they also will
benefit and be included in the trial until April 15, 2004.
The previous details given are all we can release at this time. This is all the information we know at this time.”
Nothing makes a better drama than suspense and secrecy!
This is my (current) interpretation on this all:
Submitting to Inktomi is still an important thing to do but one should not put all eggs in one basket. Why is Inktomi important is because it is owned by Yahoo and seems to partially participate in the new Yahoo Search. In addition, it provides results for MSN Search and About.com.
Everyone is now guessing what is the new Yahoo Search technology but it is safe to consider that since Yahoo last year bought Inktomi and Overture Services and through them AllTheWeb and AltaVista, that the new Yahoo Search will be some combination of all of the above.
On April 15th, Yahoo will launch a new paid inclusion program which will
replace the Inktomi Site Submit program. The Inktomi search submit will keep a URL in the Inktomi index for a year for $39/$25 per URL. One would guess that the new Yahoo paid inclusion is going to be pricier but nobody knows exactly.
My advise is this:
– Have at least a sitemap submitted to Inktomi but do not submit more than one page to Inktomi. Once the sitemap is submitted, the spider will follow to the rest of the site;
– Keep some budget for paid submission into the new Yahoo Search program after April 15th;
– Dedicate some budget on listing the site with the major directories as incoming links from them would be highly influential for the ranking of the site;
– Continue watching the search engine market place, as things are a-changing;
– Don’t panic!