Managing Click-through Fees in Overture Site Match

I am asked often about the main risk of submitting web pages to the Overture Site Match program — being charged per click indefinitely. Indeed, Overture do not clarify this outright on their website. PositionTech, an Overture partner has been equally cryptic about this question on their site but luckily were more responsive to my emails.

Here I am sharing a paraphrased version of the answers I received…

  • Shall I participate in the Overture Site Match
  • Can I remove web links from the Overture Site Match program?
  • How can I manage my CPC funds in Overture Site Match?

Shall I participate in the Overture Site Match

The main question is: is it worth it participating in the Overture Site Match program? First of all, check if your web pages are already included in the Yahoo index.

To do that go to or to your Yahoo toolbar and search for “site:” using your domain name. If the site has already been indexed by the spider and provided that you have deployed a web analytics solution, there is perhaps not a convincing reason to pay for the Overture Site Match.

Can I remove web links from the Overture Site Match program?

One of the most frequently asked question about Overture Site Match is, once a web link has been submitted and the annual review fee paid, can I remove the URLs from the index based on the burden of click-through fees.

The answer is: You may deactivate your URLs at any time and request a refund of the remaining CPC funds balance. The $49 review fee (for the first submitted URL, and $29 for the next ones) is non-refundable.

How can I manage my CPC funds in Overture Site Match?

Here are the three options for managing CPC Funds under Overture Site Match.

Non-Stop Traffic Plan:
You authorize Overture to charge your credit card the specified amount when you have 3-5 days of funds left in your account. This ensures uninterrupted service with minimum account management. You’ll be notified by e-mail when your credit card is charged. If your URLs are currently deactivated, you must deposit money to reactivate them.
Charge my credit card $___ when my account balance falls to $___ .
(Note: You will not be billed more than once during every 24-hour period.)

Fixed Budget Plan:
You set a monthly budget that you want to spend on Overture Site Match. When your balance reaches $0.00, your URLs will be deactivated until the next month. Your account will be automatically turned back on and your credit card will be charged for your budgeted amount on the day of the month that you originally signed up for this payment plan. For example, if you sign up on the 5th of the month, your account will always be turned back on the 5th of the month.
Charge my credit card each month to bring my account balance up to $___.

Pre-Payment Plan:
You choose when to add money to your account, giving you flexibility over the amount and timing of the deposits into your account. When your account is depleted, your URLs will be deactivated until you add more money to your account. You will be sent an e-mail notification 7 days in advance of this occurring, and again if your URLs are deactivated.