Direct Marketing News published an article about a survey conducted by The Kelsey Group among 300 small businesses whose customers and suppliers are mostly within 50 miles to gauge their use of the Internet. Two years after a previous such survey when just 35 percent of the small businesses said that the Web was important, now the majority indicate the growing importance of web marketing for their business and 55 percent of them have web presence.
Some additional findings:
- Only 6 percent reported using pay-per-click advertising
- 14 percent said they optimized their Web site to appear higher in search results
- 19 percent said they used Internet Yellow Pages