Walking on Thin Ice: The Promisses and Dangers of Behavioral Web Marketing

Not to be taken as the final word on a new and quickly changing dimension of web marketing, yet informative enough to address the most important questions about behavioral web targeting as known and practiced today, a new report published by eMarketer and titled “What Comes Before Search?” looks at how it works, what is its relationship with search engine marketing, and what are the challenges associated with making behavioral web targeting effective.