Google announced new changes to its AdSense sindication program for sponsored search results for web publishers. In addition to making multiple and collapsing ad units available, Google renamed the generic WebSearch and SiteSearch services into the brand-consistent ‘AdSense for search’.

Ads by Goooooogle

Along with these AdSense formatting changes, Google is running a new branding test by expanding the name on the served ad units into ‘Ads by Goooooogle’ ad units. Tara Calishain’s ResearchBuzz blog, with too much free time on her hands, is quick to point that any Google-resembling domain name with more than three Os in the name, i.e. Goooogle.com, Gooooogle.com, Goooooogle.com does not belong to Google.com. Talk about risky branding tests 🙂