Local Search and Online Shopping Go Hand In Hand

According to a new survey of consumer search behavior conducted by The Kelsey Group and BizRate.com:

  • Over 75% of respondents stated that comparing prices and/or merchants was their favorite aspect of shopping online
  • 72% of the participants use general search engines nine or more times per month
  • 43% of respondents said that they preferred to research and shop online, while around 28% prefer to combine offline and online research and shopping
  • 37% of online consumers are already very familiar with shopping search sites
  • More than 52% of Internet Yellow Pages (IYP) users are loyal to one IYP site
  • 42% use “two or three” different Internet Yellow Pages sites.
  • 52% of the respondents reported that general search engines are the leading types of sites that lend themselves to personalization, while 41% of indicated that about shopping search sites
  • 33% have actually personalized search web sites
  • 35% of the participants indicated loyalty to one search engine
  • 44% of the respondents have downloaded a toolbar, 68% of whom said their objective was to block pop-up ads, while 36% had done so to be able to search from any web site.