Eric Peterson’s discussion group “Web Analytics Demystified” was the source for an early attempt to compile a visual history of web analytics (large JPG file).

While this timeline can be interesting, it would be even more helpful when other industry and functional milestones are added. In the meantime, nobody can argue with the increasing importance of scientific analysis of how web sites are used.

Another illustration of how visual demonstration can help with decision making is Amazon.com’s spoof on election ballot used as a navigation choice tool.