Microsoft recently released a series of web analytics tools that dip into the database of MSN users and mashes demographics with predictive analysis. For example the following tool predicts the demographic distribution of U.S. users of the MSN Search engine.

I am a Baha’i and I was curious to see what this new tool has to say about Baha’i-related searches. I tried several different queries – you might find these results interesting (keep in mind the data comes from the U.S. only):

Among the teachings of the Baha’i Faith are the equality of women and men. Yet the searches for “Baha’i Faith” (note the correct use of apostrophe) on MSN got predominantly female audience:

Query: baha’i faith

Gender: Female-oriented, with the following confidence:
Male :0.27
Female :0.73

Searches for “Bahai Faith” (without the apostrophe) got a more balanced audience (probably, a proof that women are better spellers 🙂 :

Query: bahai faith

Gender: Female-oriented, with the following confidence:
Male :0.46
Female :0.54

Continuing with the principle of three onenesses: the oneness of God, oneness of religion and oneness of humanity, yield intriguing results: searches for one humanity, one world, one religion, one faith are all predominantly female but apparently the searches for one god are heavily male. You gotta love web analytics 🙂

Query: one humanity

Gender: Female-oriented, with the following confidence:
:0.35
:0.65

Query: one world

Gender: Female-oriented, with the following confidence:

Male :0.41
Female :0.59

Query: one religion

Gender: Female-oriented, with the following confidence:
Male :0.31
Female :0.69

Query: one faith

Gender: Female-oriented, with the following confidence:
Male :0.31
Female :0.69

but

Query: one god

Gender: Male-oriented, with the following confidence:
Male :0.73
Female :0.27

Here is for those curious to learn more about the Baha’i Faith

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