Ranking the world’s top corporate websites

The Financial Times today posted in their Digital Business section an article summarizing the findings of a new comparative study of how the websites of the 60 biggest corporations — 20 from North America, 20 from Europe, and 20 from the rest of the world — rank in terms of serving its main constituents and overall accomplishing what a website is supposed to accomplish. The surprise is in the composition of the winning list, the FT Bowen Craggs Index:

“Of the top ten companies in the rankings, eight are European based; just two come from the US.”

As a European living in the U.S., I welcome such studies which should encourage us all to learn from each other, regardless of where we come from. The Silicon Valley is not the whole world, and that is a good thing.

4 Replies to “Ranking the world’s top corporate websites”

  1. That’s a very interesting article and list. Something I found a little disturbing though:

    “Europe’s big companies have surely learned from developments across the Atlantic and the best have leapfrogged the early pioneers.”

    That is a bit presumptious. I am neither European nor American, however I doubt that forward-thinking European companies had to take lessons from the US.

  2. Greg, thanks for your comment. Regardless of who learned from whom, we are all part of one world, and a one world wide web, so better and more usable websites benefit us all.

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