Back in November 2014, Google announced a “mobile-friendly” label to our mobile search results in order to make it easier for people to find the information that they’re looking for while on mobile devices:

Mobile-friendly search result
The list of criteria Googlebot was to look for in order to assign a page the “mobile-friendly” label was:
  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

They even included a mobile-friendly test in the Google Webmaster list of tools. Moreover, Google listed common mistakes to avoid when attempting to transition your website to a mobile-friendly platform.

SearchEngineLand provided the ultimate explanation of the impact of what is known by now as Mobilegeddon. Yoast, the author of my favorite SEO plugin for WordPress has an equally helpful list of steps to turn your site mobile-friendly and SEO-optimized.

So, are we there yet? As reported by multiple sources, the new mobile algorithm is being gradually implemented across Google’s data centers. As confirmed by Google’s John Mueller:

It’s definitely rolling out. I know in some of the data centers its already rolled out completely. So that is something where I think you will probably see that change over the course of a week, maybe a week and a half – something like that.

From the first day to the next day, I don’t think you’ll see a big change. But if you compare last week to next week, then you should see a big change.

And I’ve seen some blog posts out there have noticed it’s different, and tried to document the difference between the desktop results and new mobile results. So there are definitely people noticing it.

If your site is not mobile-friendly yet, do not panic. The impact is only on the mobile traffic. But as any other change that has been imposed on websites by changing technologies and requirements – not unlike the Section 508 compliance rush a decade ago — what is good for the user, and in particular the mobile user, is good for everyone!

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