Timeline of Google’s Acquisitions

CoolTechZone published a timeline of Google’s acquisitions. In retrospect, it is interesting to see what were those acquisitions used for and how their employees and cultures mashed with Google’s ones. As David Vise claims in “The Google Story” and a recent article “Googling for Gold” in BusinessWeek explains, Google’s approach to acquisitions has been to seek for technology start-ups which have a product, technology or idea that can easily be incorporated into the rest of Google’s galaxy of products and naturally expand it, and not an overhyped marketing-driven corporation. See for yourself the Google acquisition and investment story so far:


Company Name


Related Google Service

2005 Jul

Android Inc.

Mobile Devices Software Provider

Possible use for Google Talk or Google Phone

2005 Jul

Current Communications

Internet Communications

Possible use for Google Wi-Fi

2005 May


Mobile based social networking

Integrate with Google Maps/Earth/Ride Finder

2005 May

Urchin Software

Web Analytics

Google Analytics

2004 Dec


Mobile GPS/Traffic Updates

Google Ride Finder

2004 Oct



Google Maps, Google Earth

2004 Oct


Image Management


2004 Apr

Ignite Logic

Setting up Websites for Law Firms

Possible use for Searching Laws/Lawsuits

2003 Oct

Genius Labs



2003 Oct



AdSense and AdWord

2003 Sep


Personalized Internet Search

Google Personal

2003 Apr

Applied Symantics

Online Advertising

AdSense, AdWatch

2003 Apr

Neotonic Software

E-Mail Customer Support

E-mail Discussion Groups, Gmail, CRM

2003 Feb

Pyra Labs



2001 Sep

Outride, Inc.

Personalized Internet Search

Personalizing Internet Search

2001 Feb

Deja’s Usenet Discussion Service

Usenet Search

Google Groups

Search Engine Use: New Data from the Pew Internet Project

Search engines have become an increasingly important part of the online experience of American internet users. The most recent findings from Pew Internet & American Life tracking surveys and consumer behavior trends from the comScore Media Metrix consumer panel show that about 60 million American adults are using search engines on a typical day.

These results from September 2005 represent a sharp increase from mid-2004. Pew Internet Project data from June 2004 show that use of search engines on a typical day has risen from 30% to 41% of the internet-using population, which itself has grown in the past year. This
means that the number of those using search engines on an average day jumped from roughly 38 million in June 2004 to about 59 million in September 2005 – an increase of about 55%. comScore data, which are derived from a different methodology, show that from September 2004 to September 2005 the average daily use of search engines jumped from 49.3
million users to 60.7 million users – an increase of 23%.

This means that the use of search engines is edging up on email as a primary internet activity on any given day. The Pew Internet Project data show that on a typical day, email use is still the top internet activity. On any given day, about 52% of American internet users are sending and receiving email, up from 45% in June of 2004.

The Top Searches of 2002

The Top Searches of 2002

(Based on Danny Sulivan’s newsletter)

2002 Year-End Google Zeitgeist – A look back at what people searched on at Google, over the past year.

Dragonball: Web’s Most Wanted 2002 – What people searched on at Lycos in 2002. Note that in a week or so, you’ll have to go to the archives and use the “Top 100 of 2002” for the year-end review.

Yahoo! 2002 Buzz Leaders – Top search terms overall for 2002 and in various categories, according to Yahoo.

Ask Jeeves Reveals Top Searches for 2002 – Top searches at Ask Jeeves, via a press release.

Tattoos, Britney top Web search list – CNN, Write up on the Lycos list.

Linux out-Googles Microsoft – ZDNet, Write up on the Google list.

Web Searches Take Cultural Pulse – Wired News, Dec. 18, 2002, Google, Lycos and other search sites have unleashed lists of the year’s top search terms, which many say are an accurate barometer of cultural fads, fears and obsessions.

UK’s most popular searches – The Guardian, Dec. 17, 2002