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Web Marketing

How much Google trusts its own contextual advertising?

NetImperative, the British e-marketing site, looks at the changes of Blogger, the blog subsidiary of Google and concludes that “Googles contextual ads may not be as useful as its search […]

Posted on August 27, 2004 by webparsley
Posted in Web Marketing

Walking on Thin Ice: The Promisses and Dangers of Behavioral Web Marketing

Not to be taken as the final word on a new and quickly changing dimension of web marketing, yet informative enough to address the most important questions about behavioral web […]

Posted on August 26, 2004 by webparsley
Posted in Web Marketing

Big Brands and Search Engine Marketing

When earlier this year The Kelsey Group released the results of a survey on the interest of big-budget marketers in search engine marketing, the main focus was on the growth […]

Posted on August 23, 2004 by webparsley
Posted in Web Marketing

Customer friction, conversion rates and SEM

Jim Novo, database marketing and web analytics expert, writes in his “Drilling Down” book about prospective customers who experience friction which prevents them from becoming customers. In the case of […]

Posted on August 19, 2004 by webparsley
Posted in Web Marketing

Expert advertising. Minimum effort. Google’s Entry into SEM

Today Google revealed its AdWords Jumpstart program aiming to introduce the pay-per-click AdWords program to those new to search engine marketing. Google promisses that its search engine marketing specialists will: […]

Posted on May 17, 2004 by webparsley
Posted in Web Marketing

Keyword Search Spending Accounts for 35% of the Total Online Ad Spending in 2003

Two months ago WebSage reported that “Search engine marketing drove growth in online ad spending in 2003”. Now, backed by numbers for the whole year, the Interative Advertising Bureau and […]

Posted on April 22, 2004 by webparsley
Posted in Web Marketing

Overture Site Match Pricing Comparison

The newly introduced Overture Site Match replaces and simplifies a variety of paid submission offerings for the different web properties purchased by Yahoo last year. The basic selling points of […]

Posted on March 5, 2004 by webparsley
Posted in Web Marketing

Search engine marketing drove growth in online ad spending in 2003

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) find online advertising spending hit $7.2 billion for the entire year last year, representing a 20% increase in spending over 2002. Article […]

Posted on February 13, 2004 by webparsley
Posted in Search Engine Marketplace, Web Marketing

The Challenges of Calculating the Number of Net Users Worldwide

According to a survey by Ipsos-Insight shared by eMarketer, Canada is the county with the highest percentage of its adult population online – 71% or 16 million. The US is […]

Posted on January 22, 2004 by webparsley
Posted in Web Marketing

Us Online Retail To Grow By 17%, To Influence 30%

JupiterResearch forecasts that U.S. online retail sales will reach $65 billion in 2004, and will continue to grow by a compound annual growth rate of 17% through 2008 to top […]

Posted on January 21, 2004 by webparsley
Posted in Web Marketing

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