NetImperative, the British e-marketing site, looks at the changes of Blogger, the blog subsidiary of Google and concludes that “Googles contextual ads may not be as useful as its search […]
Walking on Thin Ice: The Promisses and Dangers of Behavioral Web Marketing
Not to be taken as the final word on a new and quickly changing dimension of web marketing, yet informative enough to address the most important questions about behavioral web […]
Big Brands and Search Engine Marketing
When earlier this year The Kelsey Group released the results of a survey on the interest of big-budget marketers in search engine marketing, the main focus was on the growth […]
Customer friction, conversion rates and SEM
Jim Novo, database marketing and web analytics expert, writes in his “Drilling Down” book about prospective customers who experience friction which prevents them from becoming customers. In the case of […]
Expert advertising. Minimum effort. Google’s Entry into SEM
Today Google revealed its AdWords Jumpstart program aiming to introduce the pay-per-click AdWords program to those new to search engine marketing. Google promisses that its search engine marketing specialists will: […]
Keyword Search Spending Accounts for 35% of the Total Online Ad Spending in 2003
Two months ago WebSage reported that “Search engine marketing drove growth in online ad spending in 2003”. Now, backed by numbers for the whole year, the Interative Advertising Bureau and […]
Overture Site Match Pricing Comparison
The newly introduced Overture Site Match replaces and simplifies a variety of paid submission offerings for the different web properties purchased by Yahoo last year. The basic selling points of […]
Search engine marketing drove growth in online ad spending in 2003
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) find online advertising spending hit $7.2 billion for the entire year last year, representing a 20% increase in spending over 2002. Article […]
The Challenges of Calculating the Number of Net Users Worldwide
According to a survey by Ipsos-Insight shared by eMarketer, Canada is the county with the highest percentage of its adult population online – 71% or 16 million. The US is […]
Us Online Retail To Grow By 17%, To Influence 30%
JupiterResearch forecasts that U.S. online retail sales will reach $65 billion in 2004, and will continue to grow by a compound annual growth rate of 17% through 2008 to top […]