Arlington Philharmonic and Social Media

With gratitude for the old, ready to embrace the new

After a successful 2014 in which I assisted a broad range of organizations with their web strategies: Management Meditations, Family Allergy & Asthma Care, Farhoumand Dental, Universal Service Administrative Company, Royal Oak Laser, I am delighted to announce that I will be contributing to the implementation of the social media strategy at the Arlington Philharmonic!

Arlington Philharmonic, photo courtesy of Joe Frugal:
Arlington Philharmonic, photo courtesy of Joe Frugal:

Arlington Philharmonic and Social Media

Arlington Philharmonic is building a first-class symphony orchestra in Arlington, VA, striving to make classical music accessible to every Arlington resident, to promote the value of classical music in our civic life, and to build strong, creative partnerships with schools, local government, businesses, and other organizations.

You might think that I got involved with it because of my enduring love for music which has been a steady presence in my life: just today I sang at a very diverse concert commemorating Dr. Martin Luther King Jr. at The Clarice Smith Performing Arts Center in the University of Maryland, College Park, and tomorrow I will sing with the 20th Annual Ventures in Community concert in Alexandria, VA, while last week I resumed my NOVA Alexandria studies in piano and music theory. But that is not the sole reason!

Last summer, when my bike got stolen from my newly built but unlocked shed, the very friendly investigator from the Arlington Police who was assisting me with the filing of a case turned out to be among the volunteers at the Arlington Philharmonic. That conversation inspired me to look into offering my expertise in implementing their lofty goals. After a somewhat long process of communicating and clarifying responsibilities, I am officially on board!

Onto new musical and web marketing heights!

Cyber Monday deal list and Black Friday report

Yes, it is Cyber Monday and there is a handy website which in one convenient list will give you the available discounts from 800 online retailers.

And of course, my favorite Amazon has its own list of Cyber Monday deals.

And if you wondered how much business was done on Black Friday via Tweeter referrals, Big Blue has provided a report:

  • Consumer Spending Increases: Online sales on Thanksgiving grew by 17.4 percent followed by Black Friday where sales increased 20.7 percent over last year.
  • Mobile Shopping: Mobile purchases soared with 24 percent of consumers using a mobile device to visit a retailer’s site, up from 14.3 percent in 2011. Mobile sales exceeded 16 percent, up from 9.8 percent in 2011.
  • The iPad Factor: The iPad generated more traffic than any other tablet or smart phone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.
  • Multiscreen Shopping: Consumers shopped in store, online and on mobile devices simultaneously to get the best bargains. Overall 58 percent of consumers used smartphones compared to 41 percent who used tablets to surf for bargains on Black Friday.
  • The Savvy shopper: While consumers spent more overall, they shopped with greater frequency to take advantage of retailer deals and free shipping. This led to a drop in average order value by 4.7 percent to $181.22. In addition, the average number of items per order decreased 12 percent to 5.6.
  • Social Media Sentiment Index: Shoppers expressed positive consumer sentiment on promotions, shipping and convenience as well as the retailers themselves at a three to one ratio.
  • Social Sales: Shoppers referred from Social Networks such as Facebook, Twitter, LinkedIn and YouTube generated .34 percent of all online sales on Black Friday, a decrease of more than 35 percent from 2011.
  • Shoppers referred from Social Networks such as Facebook, Twitter, LinkedIn and YouTube generated .34 percent of all online sales on Black Friday, a decrease of more than 35 percent from 2011.

What to make of it all? As Business Insider’s Henry Blogget analyzed:

  • The average Black Friday online shopper bought 5.6 items per order. That’s down 13% from last year. It’s also down 40% from Friday, November 16th, a week earlier. Hard to know what to make of that.
  • The average shopping “session” length was 6 minutes and 39 seconds. That’s down about 10% from last year. Compare that to the average hellish shopping session in a physical store, and you’ll see why ecommerce is continuing to grow as a percent over overall retail sales.
  • Only 0.68% of Black Friday online sales came from Facebook referrals–two-thirds of one percent. That was a decline of 1% from last year.
  • Commerce site traffic from Twitter accounted for exactly 0.00% of Black Friday traffic. That was down from 0.02% last year.

So much so for the power of social media. Now back to work!